There is nothing more relevant to clear your throat on a sunny day in Ghana than pure fruit juice, and if you are seeking a profitable business idea, here is how to start a fruit juice business in Ghana.
Fruit juice is pure juice extracted from fresh fruit. They come in their natural state with no preservatives, flavorings, or colorings to the juice except it going through a pasteurization process to kill organisms that can cause the juice to spoil.
Fruit juice has higher market demand, and maybe you are one of the investors willing to learn how to start a fruit juice business in Ghana.
Then you find yourself at the right place because this guide will provide you with detailed information on how to start your fruit juice business in Ghana.
Due to the essential nutrients (vitamins and minerals), the body gain and the good perception consumers have about the natural state of fruit juice have drawn attention to many investors.
That is because many think about their health, and they love to patronize products that will be more beneficial to their health than those that cause problems to the body.
The Fruit Juice business in Ghana can be operated in two forms, and these are;
1. Operating on a small scale – juice doesn’t go through the pasteurization process since it is sold to retailers after packaging.
Juice has a shelf life of 30 days and must be kept chilled.
2. Operating on a large scale – juice goes through the pasteurization process because the business act as a wholesaler.
Therefore, juice has to be treated to have a longer shelf life. Juice has a shelf life of (6 – 12) months.
Measure To Consider Before Starting Fruit Juice Business In Ghana
Before starting your fruit juice business in Ghana, an investor has to consider the following factors:
⦁ Choice of business location – your choice of location is very important; it should be easy for clients to locate you.
⦁ Consider juice shelf life – this will help you indicate the shelf life of the juice on your package label to protect consumers.
⦁ Delivery – find the means to deliver your product to customers.
⦁ License your business – your business certificate will help gain trust in clients because it is proof that your products have been reviewed and accepted by the food and drugs authority.
⦁ Packaging – good packaging attracts a lot of customers.
⦁ Advertisement is key – advertise your business products with family and friends through a medium such as TV, radio, billboards, advertising spaces, fliers, and many more.
⦁ Find reliable wholesalers and retailers.
⦁ Your selling price should be affordable.
⦁ Find a reliable farmer – a farmer who can supply raw fruits for your business.
What Is The Cost Of Starting Fruit Juice Business In Ghana
The fruit juice business demands a higher capital to establish, and this is because of the machines used in production.
Starting a large-scale fruit juice production can cost about (20,000 – 30,000) Ghana cedis.
Also, starting a small-scale fruit juice production in Ghana can cost 5,000 Ghana cedis.
What Are The Best Places To Start Your Fruit Juice Business In Ghana
To start your fruit juice business in Ghana, you’ll have to survey and study different types of locations to choose the best place that can help promote business and increase production. Such places to consider are:
1. Busy roads in the city
2. Near to market centers
3. Near to grocery stores
4. Recreational centers and parks
5. Commercial areas
6. Near to malls
How To Build A Successful Fruit Juice Business In Ghana
To establish a successful fruit juice business in Ghana, investors have to consider practicing the following;
1. Production of quality and affordable products
2. Maintaining a good customer relationship
3. Good packaging is very key to a successful fruit juice business
4. Good customer care must be practiced
5. Set-backs will interfere, do well to overcome them
6. Don’t overprice your product
7. Be a reliable wholesaler or retailer
8. Always accept competition and try to improve the quality of your products
The Challenges Of Starting The Business Business In Ghana
The main challenge of starting a fruit juice business in Ghana is the cost involved.
The short shelf life of unpasteurized fruit juice is a huge problem for investors.
The Benefits Of Starting The Enterprise
The financial profit made out of a successful fruit juice business is overwhelming, and it’s one of the best business opportunities to pay attention to.
That is the only information we have available on how to start a fruit juice business in Ghana.